2012 year of Social Search

Today Google is rolling out its social search produt (launched in 2009) to 19 more languages.

Combined with the launch of Google Plus One and Google Profiles this is starting to add up into a very concentrated push into social.

It comes down to perspective. What do people use to view the web ??? What do you see the web through, Google ? or Facebook ? I vote that it should be at most a 50/50 split

My gut sense is telling me that we are going to see a couple of mass consumer behavior changes or waves sweep through search over the next 3 -4 years. How we interact with Google will be revolutionized

#1. (Current Wave, medium wave) Too much Noise and not Enough Signal. Social Search will use social signals to cut through the noise.

#2. Interfacing with Google via Touch and Voice input vs mouse point and click paradigm. Google's paradigm of 1 -10 results on a page, will not hold on iPad 2 / Moto Xoom type form factors.