Since i started working out of Pier 38 a few weeks ago, i have been taking the caltrain into King Station, SF every morning.
Every morning i deboard a train to see king station covered in firefox 4 advertisments. Every pillar, the floor, flags, the walls are all covered with a clever messaging campaign designed to position Mozilla as a "force of good" that is competitive with the most modern corporations. It is playing up FireFox as the only non profit "good" browser option vs microsoft, apples, or googles choice.
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