In terms of iPhone Apps UI, most of us were blind leading the blind in the beginning of iPhone OS. Fast forward to iPhone OS 4.0 and we now have experience and 20/20 hindsight to lean on for designing apps that enchant users and blow them away.
Check out this awesome post that details a side by side comparison of how the foursquare.com iPhone App has evolved. It is really easy to see what tricks they used in upgrading their layout/ color scheme / and general look and feel to really increase the usability of the app.
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