Check out the new consumer rebrand that Opera just rolled out to Opera.com and the tech press last night, on the heels of last week's MWC 2013 announcement of a new Opera for Android app.
The new rebrand is very north american targeted , with a huge focus on lifestyle and emotional connections with the target audience. As part of the rebrand Opera has adopted a new tag line " Made to Discover". Go to Opera.com and watch the video to get a feel for the new brand direction.
Personally i like it alot, since it seems to be targeting me as the demographic (Twenty something -thirty something males that wear hoodies, love smartphones, like European things, and live near a coastline, most importantly value a sense of Discovery and Wonder ;)).
There is also a second video that is part of the rebrand, this video weaves in the surfer lifestyle messaging with showing off the top new features in Opera for Android: Speed Dial (with folders), Off-Road mode (data-savings), Download manager, new coverflow Tab view, new settings menu, and a single search/ url navigation box (since its based on the native android browser this last feature is not a surprise).