An interesting play, that is Heroku for iOS (or for mobile).
Ilya, one of my best friends from highschool, and team seem to have done a stellar job on executing fast. In less than 3 months they put together a team, got a product together, got top tier beta partners, and based on that raised $1.1 Mil , then followed up with a swift launch to some TC and Read / Write web fanfare. Solid Work :)
I look forward to watching where Parse.com goes.