So over the past week i have been pulled into evaluating an iPhone app project for a young startup , ThirstyVIP.com
Here are the useful links : http://vimeo.com/12965960
Without commenting on the product or market, i just want to highlight how on point these guys were in the process of recruiting iPhone developers. Their RFP process was exemplary. They clearly are managing the specing, design, and definition of the project very well.
Its been refreshing to talk to a potential client that for once knows exactly what they want, and generally "gets it".