It is exciting to see apple push consumer awareness towards the possibilities of mobile barcode scanning. Apple's latest iPhone 3GS TV ads centrally feature the iPhone Shopping Savvy app. They show the iPhone scanning a kitchen appliance to find the cheapest price.
This is very exciting for me and www.textbookswoop.com :) We are delighted to have Apple help focus consumer demand on iPhone bar code scanning apps by having national TV spots getting people to think about the possibilities of a bar code scanner in their pocket :)
I can't wait until TextBookSwoop is finally out in the App store :)